Tracy Benson

Fractional NIL Advisor + CMO

Tracy’s extensive experience as a CEO and CMO for iconic consumer brands offers valuable skills that can be leveraged in an advisory capacity for those seeking to navigate the emerging world of NIL.

She offers two decades of sports technology and marketing experience to guide early-stage NIL collectives, high school, and collegiate programs through brand strategy definition, go-to market, revenue development, and athlete brand development with a focus on sustainable recruiting and retention.

Tracy brings 20 years expertise in brand strategy, digital platforms, marketing, sponsorships and sales to help programs navigate a dynamic, competitive environment with success. Former roles include global CMO and Chief Digital for Seek, Monster, Beats, Best Buy, GoPro, and Home Depot.

We are Highly Specialized Advisors

With our network of experts leading your NIL platform and brand growth, your team can accelerate your recruiting and retention efficiently end-to-end.

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Brand Growth Platform Strategy

New brand growth strategies are crucial for success in modern college athletics and high school elite programs. Our team of consultants specialize in accelerating your brand platform through customized strategies that benefit recruiting, retention, literacy, and revenue-generation based on your goals and objectives.

Education and Training Resources

Our team will provide your team with the training platform and on-demand services to elevate your program to the next level. Our training programs are built to engage and develop your athletes and teams into marketing mavens.

Partnership and Endorsement Development

99% of all athletes and independent coaching talent want opportunities to develop their personal brand and the flexibility to control their opportunities. We can support your strategies, development, and go to market.

Growth Marketing Services

Tap into our team of successful full-stack marketers, brand builders, engineers, PR and media experts to fill your gaps or provide end-to-end support and fractional consulting services. We accelerate businesses through brand building, content storytelling, partnerships, and sponsorship, sales and media.

White-label Scalable SportsTech Solutions

Scaling in the digital market is challenging. Obsesh is built for the modern digital era and flexibility to connect with fans through streamlined solutions. We can white-label our platform to support your brand with a turn-key licensing solution. Get up to speed in market quickly with lower upfront costs.

How We Can Work Together

On-demand 1:1 Call

-Hourly fee
-Per Project
-Ideal for addressing specific questions or issues

Ongoing Retainer

-Customized pricing based on goals and needs
-Long-term partnership
-Ideal for Leagues, Clubs, Institutions, and Collectives looking for ongoing support and consulting

Fractional Consultants

-Project-based fee
-Experienced and specific advisors and consultants from our network come in to tackle specific issues
-Ideal for Clubs, Leagues, Institutions, and Departments looking to tackle specific challenges without committing to a long-term partnership

Meet Our Network Leadership

Jonalyn Morris

Talent & PR Consultant

Former: Disney, Loot Crate, BH, Beats

Greg Nemitz

Sales Development Consultant

Former: SVP, CBS West, ABC, Entercom, Audacy

Jeff Davidoff

Creative & Storytelling Consultant

Former: CMO Wondros, Donuts, ONE and President Walton Isaacson

Charlie Halsey

Online Advertising Consultant

Current: Obsesh

Albert Hanneman

Experiential Marketing Consultant

Current: Founder Beach Agency Group

Michael Cronin

UX & Technology Consultant

Current: Obsesh

Kyle Croyle

Technology Consultant

Joanna Starek

Board Leadership Advisor

Clark Landry

Business Development Advisor

Rod Grozier

Community Partnership & Board Development Advisor

Kerry Keating

Athlete Relations & Athletic Department Advisor

Our Track Record Speaks for Itself

More than 140 years of combined expertise across all facets of the market confirm our competence to help you get off the ground and build a sustainable brand that captures the hearts and minds of your community participants.

Don’t stress, you’re not alone

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5% of all consulting fees is given to sports charities that empower and educate athletes