Fractional NIL Advisor + CMO
Tracy’s extensive experience as a CEO and CMO for iconic consumer brands offers valuable skills that can be leveraged in an advisory capacity for those seeking to navigate the emerging world of NIL.
She offers two decades of sports technology and marketing experience to guide early-stage NIL collectives, high school, and collegiate programs through brand strategy definition, go-to market, revenue development, and athlete brand development with a focus on sustainable recruiting and retention.
Tracy brings 20 years expertise in brand strategy, digital platforms, marketing, sponsorships and sales to help programs navigate a dynamic, competitive environment with success. Former roles include global CMO and Chief Digital for Seek, Monster, Beats, Best Buy, GoPro, and Home Depot.
Brand Growth Platform Strategy
New brand growth strategies are crucial for success in modern college athletics and high school elite programs. Our team of consultants specialize in accelerating your brand platform through customized strategies that benefit recruiting, retention, literacy, and revenue-generation based on your goals and objectives.
Education and Training Resources
Our team will provide your team with the training platform and on-demand services to elevate your program to the next level. Our training programs are built to engage and develop your athletes and teams into marketing mavens.
Partnership and Endorsement Development
99% of all athletes and independent coaching talent want opportunities to develop their personal brand and the flexibility to control their opportunities. We can support your strategies, development, and go to market.
Growth Marketing Services
Tap into our team of successful full-stack marketers, brand builders, engineers, PR and media experts to fill your gaps or provide end-to-end support and fractional consulting services. We accelerate businesses through brand building, content storytelling, partnerships, and sponsorship, sales and media.
White-label Scalable SportsTech Solutions
Scaling in the digital market is challenging. Obsesh is built for the modern digital era and flexibility to connect with fans through streamlined solutions. We can white-label our platform to support your brand with a turn-key licensing solution. Get up to speed in market quickly with lower upfront costs.
How We Can Work Together
On-demand 1:1 Call
-Ideal for addressing specific questions or issues
-Customized pricing based on goals and needs
-Ideal for Leagues, Clubs, Institutions, and Collectives looking for ongoing support and consulting
-Experienced and specific advisors and consultants from our network come in to tackle specific issues
-Ideal for Clubs, Leagues, Institutions, and Departments looking to tackle specific challenges without committing to a long-term partnership
Meet Our Network Leadership
Board Leadership Advisor
Business Development Advisor
Community Partnership & Board Development Advisor
Athlete Relations & Athletic Department Advisor