News: Obsesh named as the Official Sports Marketing Arm for Colorado State University’s NIL Collective – The Green & Gold Guard
We are thrilled to share that Obsesh have been officially designated as the exclusive sports marketing partner for Colorado State University’s NIL collective, known as The Green & Gold Guard, the official NIL group. This announcement marks a significant milestone in our journey to elevate college sports and empower student-athletes like never before in the Mountain West Conference.
The Dawn of a New Era
With the evolving landscape of collegiate athletics, the opportunity to champion Name, Image, and Likeness (NIL) rights is truly groundbreaking. It’s about more than just endorsements and partnerships; it’s about recognizing the value and individuality of each athlete. Our collaboration with the Green & Gold Guard ensures that every CSU athlete has a platform to build up their brand, tap into economic and skills opportunities, and fully embrace the potential of their NIL rights.
Empowering The Guard
Colorado State University has a storied history and a deep-rooted tradition of excellence in sports. The Green & Gold Guard represents the pride, spirit, and legacy of CSU athletics in a new decade. As their sports marketing arm, our primary mission is to develop their ongoing NIL strategic roadmap including amplifying their narratives, facilitating brand and business alignments, launching their first-ever Guard Unleashed Fan club, and support the intricate web of NIL opportunities. Together, we bring the power of our expertise with their aspirations to support all Colorado State athletes over the next 5 years.
A Collaborative Future
While this alliance marks the beginning of our official relationship with Colorado State University and The Green & Gold Guard, it symbolizes a mutual commitment towards a brighter, more inclusive future for collegiate athletes. We are elated to embark on this journey together, ushering in a new era where athletes can pursue their passions both on and off the field through the great team of leaders, supporters, and athletics at Colorado State in Ft. Collins, Colorado.
Stay tuned for upcoming events, partnerships, and exciting stories from the heart of CSU’s athletic prowess!