NC State’s Shyheim Battle inks multi-year NIL deal with Obsesh

NC State University Football Cornerback Shyheim Battle becomes an equity partner in Obsesh as part of multi-year NIL endorsement deal

Shyheim Battle, North Carolina State University football cornerback, has joined Obsesh as an equity partner and ambassador. The announcement marks the first time in NC State history that a Wolfpack athlete has signed an equity deal. 

Shyheim, whose exclusive “Battle Island” NIL brand shop is now live on the Obsesh NIL marketplace, will serve as an Ambassador for Obsesh, continuing our mission to create an athlete-centric approach to NIL by enabling athletes to self-direct their future and build their business with the technology, training, resources, and team they need to grow their personal brand, make money and maximize their value. In today’s digital NIL era, where personal brand value is dictated by performance, influence, and exposure, NCAA student-athletes are looking to build their value on and off-the-field in authentic ways. Early reporting on the deal from On3’s Pete Nakos revealed that Shyheim Battle has skyrocketed his On3 NIL Valuation from no rank to $288,000 – a top 150 of all college football players.

I have spent probably the past 15 years working on becoming the best football player I can be. With NIL, I’m falling more and more into following my passions to build my own business off the field too. I’ve looked up to athletes like Lebron James who are not only icons on the court, but they are great businessmen and investors who influence culture and give back to others off the court,” said Shyheim. “As a football player at NC State, I dream of winning championships. So with NIL, it all just ties together. I want to be personally invested in the company being successful. It’s definitely a motivator just to be in it and be working to help Obsesh get on the radar of as many athletes, fans, and supporters as possible. I’m fortunate to be able to put my football dreams into a business model and personal brand I can stand behind and be proud of.”

Shyheim, who has been a top performer for the Wolfpack defense in his three seasons as cornerback, is currently gearing up to the team’s scheduled Bowl appearance at the Duke’s Mayo Bowl on December 30th at 12 pm EST on ESPN. As part of the partnership, Shyheim will be featured in various campaigns, and Obsesh will help represent and market additional opportunities for his business. 

“Shy’s partnership with Obsesh adds a whole new dimension to how he can inspire others, open doors for more NIL-driven athletes, and know that he will make an even bigger impact on his future and the next generation. Most traditional NCAA athletes are thinking about the next social media gig. Shyheim is thinking about building his personal brand and maximizing his future after college. LeBron started his business when he was 17. He got an equity deal at Beats early on. That playbook has to begin now for Shy, and our partnership is that perfect next step,” added Benson.

Brands, fans, and donors can visit Shyheim’s exclusive “Battle Island” NIL shop to join his fan membership club, donate to support his development campaigns, purchase his merchandise, influencer marketing, or book events, appearances, training camps, virtual mentoring, and more with confidence and easy access in one place. To discover and engage with Shyheim Battle’s NIL shop, visit: