Obsesh and iNFLCR Announce exclusive partnership to help NCAA College Athletes Monetize their Name, Image and Likeness

The new era for college sports has arrived.

On July 1, 2021, the National Collegiate Athletic Association (NCAA) officially changed its rules prohibiting college athletes from receiving benefits from their name, image, and likeness. And Obsesh announces its partnership with INFLCR & TEAMWORKS to help make it even easier to get set up and selling on the sports marketplace in a few taps.

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What The Ruling Means

NCAA college athletes will have the opportunity to benefit from their name, image and likeness beginning July. Governance bodies in all NCAA divisions and conferences have now adopted a uniform interim policy suspending NCAA name, image and likeness constraints for all incoming and current student-athletes in all sports.

How the Partnership Makes it Simple for Student-Athletes

The partnership creates a turnkey process for NCAA Athletes to sign up and onboard with 100% compliance through the portal exchange and easily go from social to selling their athletic skills in a few steps.

Every NCAA athlete can now enroll as sports talent on Obsesh and access their ability to monetize their name, image and likeness with a simple tap on their phone. Additional training, techniques, and income streams are now possible.

“My favorite part of being an Obsesh athlete is the freedom it gives me. I can earn money using my talents, on my own schedule, all while staying NCAA compliant.” -Gabe Ravetz Weslyan Basketball Player.png

Our innovative partnership with INFLCR and Teamworks will ensure every athlete from big name to niche has equitable access to turn their obsessions and personal brand into a business on their own terms in a few simple taps from their phone. Partnerships like ours demonstrate the opportunity to support athletes in entirely new ways. We are an athlete-centric sports technology that’s built for this new era.

What was once the oldest problem in sports – is now a giant runway for new dreams to come true. Obsesh can be the central interface for athletes to connect with consumers – and monetize their athletic skills in a single solution built for them.

— Obsesh Founder and CEO Tracy Benson


INFLCR founder and CEO Jim Cavale is ready to see athletes prosper thanks to the partnership.

We are excited to help Obsesh safely enter the collegiate space as student-athletes monetize their name, image and likeness, and for student-athletes to be able to learn about this platform via their INFLCR app so that they can access Obsesh compliantly and safely.
— INFLCR founder and CEO Jim Cavale

For interviews or to read the press release, click here.

To read and learn more about INFCLR, look no further than right here.

To learn more about Obsesh for NCAA Athletes or enroll as student athlete sports talent, check out this page.

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