Fractional NIL Advisor + CMO
Tracy’s extensive experience as a CEO and CMO for iconic consumer brands offers valuable skills that can be leveraged in an advisory capacity for those seeking to navigate the emerging world of NIL.
She offers two decades of sports technology and marketing experience to guide early-stage NIL collectives, high school, and collegiate programs through brand strategy definition, go-to market, revenue development, and athlete brand development with a focus on sustainable recruiting and retention.
Tracy brings 20 years expertise in brand strategy, digital platforms, marketing, sponsorships and sales to help programs navigate a dynamic, competitive environment with success. Former roles include global CMO and Chief Digital for Seek, Monster, Beats, Best Buy, GoPro, and Home Depot.
We are Highly Specialized Advisors
With our network of experts leading your NIL platform and brand growth, your team can accelerate your recruiting and retention efficiently end-to-end.
NIL Platform Strategy
Our consultants accelerate your NIL platform and develop customized brand strategies that benefit recruiting, retention, and revenue-generation based on your goals and objectives.
NIL Education and Mentorship Resources
Our team will provide athletes, coaches, and athletic departments with the knowledge and tools they need to understand and navigate the new landscape.
Athlete Personal Brand Development
99% of all athletes want opportunities to develop their personal brand and the flexibility to control their endorsements. We provide the turn-key initiatives and resources to boost your NIL platform through workshops, seminars, and 1:1 coaching to level up your entire program.
Marketing Team Support
Tap into our team of successful full-stack marketers to have end-to-end marketing support helping athletes build their personal brands, promote their NIL deals, and develop social media strategies, content creation, and storytelling tactics.
Scalable SportsTech Solutions
Scaling in the digital market is challenging. Obsesh is built for the modern NIL era and athlete flexibility. We can stand alone as your programs’ go-to platform or work alongside other partners to connect your participants with endorsement opportunities.
Endorsements, Sponsorships and Partnership Development
Our proven network, expertise, and access can create new opportunities for your team through sponsorship sales, collaborations, endorsements, and program partnerships. Let us help take your team to the next level.
How We Can Work Together
On-demand 1:1 Call
-Ideal for addressing specific questions or issues
-Customized pricing based on goals and needs
-Ideal for Collectives, Institutions, and Departments looking for ongoing support and consulting
-Experienced and specific advisors and consultants from our network come in to tackle specific issues
-Ideal for Collectives, Institutions, and Departments looking to tackle specific challenges without committing to a long-term partnership
Meet Our Network Leadership
Partnerships & On-demand Technology Advisor
On-demand Board Leadership Advisor
Fractional Partnership & Business Development Advisor
Community Partnership & Development Advisor
Athlete Relations & Athletic Department Advisor
Our Track Record Speaks for Itself
More than 140 years of combined expertise across all facets of the market confirm our competence to help you get off the ground and build a sustainable NIL program that captures the hearts and minds of your community participants.
Don’t stress, you’re not alone
5% of all consulting fees is given to sports charities that empower and educate athletes