Tracy Benson

Fractional NIL Advisor + CMO

Tracy’s extensive experience as a CEO and CMO for iconic consumer brands offers valuable skills that can be leveraged in an advisory capacity for those seeking to navigate the emerging world of NIL.

She offers two decades of sports technology and marketing experience to guide early-stage NIL collectives, high school, and collegiate programs through brand strategy definition, go-to market, revenue development, and athlete brand development with a focus on sustainable recruiting and retention.

Tracy brings 20 years expertise in brand strategy, digital platforms, marketing, sponsorships and sales to help programs navigate a dynamic, competitive environment with success. Former roles include global CMO and Chief Digital for Seek, Monster, Beats, Best Buy, GoPro, and Home Depot.

We are Highly Specialized Advisors

With our network of experts leading your NIL platform and brand growth, your team can accelerate your recruiting and retention efficiently end-to-end.

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NIL Platform Strategy

Our consultants accelerate your NIL platform and develop customized brand strategies that benefit recruiting, retention, and revenue-generation based on your goals and objectives.

NIL Education and Mentorship Resources

Our team will provide athletes, coaches, and athletic departments with the knowledge and tools they need to understand and navigate the new landscape.

Athlete Personal Brand Development

99% of all athletes want opportunities to develop their personal brand and the flexibility to control their endorsements. We provide the turn-key initiatives and resources to boost your NIL platform through workshops, seminars, and 1:1 coaching to level up your entire program.

Marketing Team Support

Tap into our team of successful full-stack marketers to have end-to-end marketing support helping athletes build their personal brands, promote their NIL deals, and develop social media strategies, content creation, and storytelling tactics.

Scalable SportsTech Solutions

Scaling in the digital market is challenging. Obsesh is built for the modern NIL era and athlete flexibility. We can stand alone as your programs’ go-to platform or work alongside other partners to connect your participants with endorsement opportunities.

Endorsements, Sponsorships and Partnership Development

Our proven network, expertise, and access can create new opportunities for your team through sponsorship sales, collaborations, endorsements, and program partnerships. Let us help take your team to the next level.

How We Can Work Together

On-demand 1:1 Call

-Hourly fee
-One-time consultation
-Ideal for addressing specific questions or issues

Ongoing Retainer

-Customized pricing based on goals and needs
-Long-term partnership
-Ideal for Collectives, Institutions, and Departments looking for ongoing support and consulting

Fractional Consultants

-Project-based fee
-Experienced and specific advisors and consultants from our network come in to tackle specific issues
-Ideal for Collectives, Institutions, and Departments looking to tackle specific challenges without committing to a long-term partnership

Meet Our Network Leadership

Jonalyn Morris

Fractional Athlete & Talent Relations Advisor

Former: Disney, Loot Crate, BH, Beats

Greg Nemitz

Media Sales & Growth Advisor

Former: SVP, CBS West, ABC, Entercom, Audacy

Jeff Davidoff

Creative & Storytelling Advisor

Former: CMO Wondros, Donuts, ONE and President Walton Isaacson

Charlie Halsey

Digital Media & Online Marketing Advisor

Current: Obsesh

Albert Hanneman

Experiential Marketing Advisor

Current: Founder Beach Agency Group

Michael Cronin

Fractional UX & Technology Advisor

Current: Obsesh

Kyle Croyle

Partnerships & On-demand Technology Advisor

Joanna Starek

On-demand Board Leadership Advisor

Clark Landry

Fractional Partnership & Business Development Advisor

Rod Grozier

Community Partnership & Development Advisor

Kerry Keating

Athlete Relations & Athletic Department Advisor

Our Track Record Speaks for Itself

More than 140 years of combined expertise across all facets of the market confirm our competence to help you get off the ground and build a sustainable NIL program that captures the hearts and minds of your community participants.

Don’t stress, you’re not alone

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5% of all consulting fees is given to sports charities that empower and educate athletes