Obsesh and Beasy Ink partnership To bring web3 benefits to NIL athletes and collectives

Obsesh, the digital sports platform and marketplace to access 1:1 Remote live coaching and film analysis, is preparing to launch its second NIL marketplace for collectives and athletes to engage in new digital ways with fans, sponsors, and supporters all in one place. As Beasy CEO Bob Kramich explained,

“We built BEASY to make the benefits of blockchain infrastructure easier. Obsesh is a decentralized, P2P platform and marketplace that saw the clear benefits of storing and managing digital assets as a differentiator to NIL’s growth.”

— Bob Kramich, Beasy CEO

“This partnership builds upon our commitment to deliver, store and manage digital assets in the next era of community ownership, athlete ownership, and NIL digitization. By adding blockchain’s capabilities in our tech stack, we bring a real cost and control benefit to athletes, collectives, and universities.”

— Obsesh CoFounder & CEO Tracy Benson

The combined all-in one solution debuted to more than 800 student-athletes at the University of North Carolina-hosted Carolina NIL Social on August 22, 2022. Fans will have unprecedented access to be a part of the historic legacy (47 team NCAA national championships and 51 individual national championships) that the UNC Tar Heels have built through purchases of student-athlete created NFTs, while the athletes will have the opportunity to make money in a secure, regulated way. For UNC, the decision to partner with Obsesh and Beasy was a continuation of their support for their student athletes NIL opportunities.

“At UNC, I’m proud to say that we are student-athlete first. We are focused on student-athlete empowerment and are dedicated to providing our student-athletes access to cutting-edge platforms, group licensees, products, support, and education to maximize their NIL.”

— Kara Cannizzaro, Director of Engagement and Development at University of North Carolina at Chapel Hill

Use of university marks will be officially licensed through CLC, the University’s licensing agent. Player rights for the Beasy NFT program are officially licensed via The Brandr Group’s (TBG) group rights program license, which TBG manages on behalf of UNC athletes. Additional information and updates can be found at https://www.obsesh.com/ or www.easybeasy.com.